Our upcoming session featuring Environics Analytics brings the Great Canadian Build Up to life with data driven insights that decode how shifting demographics, migration, and values are reshaping the British Columbia consumer. Purpose built for industry leaders, this presentation connects who your location consumer is, where they live, and how they spend—translating complexity into clear, actionable strategy. From insight to activation, this season will help you understand how to move faster, target smarter, and win in an evolving retail environment.
About the Presenter
Sophie Marai Bio – Vice President, Client Strategy, Environics Analytics
Sophie Marai is a seasoned executive with over 15 years of leadership experience driving transformative growth across the retail and consumer packaged goods sectors. She has held pivotal roles at industry leaders including Walmart, Loblaws, and Home Depot, where she spearheaded enterprise-wide initiatives in customer strategy, assortment optimization, store format innovation, and integrated marketing.
Event Details
- Date: Thursday, April 2
- Time: 12:00 pm – 1:00 pm
- Location: BSIA Office/Zoom